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What is UI and UX in product management?

Last updated on September 24, 2022 @ 9:20 pm

UI/UX is a term used in product management that refers to the design and usability of a product’s user interface. This includes everything from the look and feel of a product’s menus and screens to the way information is presented to users.

UI/UX is an important part of the design process because it affects how users feel about a product. If the user interface is confusing or difficult to use, they’re likely to give up on using the product.

UI/UX also affects a product’s sales potential. If a product’s user interface is poorly designed, potential customers are likely to overlook it.

PRO TIP: Please be aware that “UI” and “UX” are two separate and distinct concepts. UI stands for User Interface and refers to the graphical layout of an application or website. UX stands for User Experience and refers to how a user interacts with an application or website.

On the other hand, if a product’s user interface is well designed, customers are more likely to enjoy using it and make purchases.

Overall, UI/UX is an essential part of product management. It helps designers create a product that is easy to use and looks attractive.

It also helps potential customers determine whether a product is worth purchasing.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.