Website Building » Shopify » What Is UTM Tracking Shopify?

What Is UTM Tracking Shopify?

Last updated on October 1, 2022 @ 10:37 pm

UTM tracking is a method used by marketers to track the performance of their online marketing campaigns. By adding UTM parameters to the URLs of their campaign landing pages, they can track how many people click through from each campaign, and how those people interact with their website. This information can then be used to optimize future campaigns.

PRO TIP: UTM tracking is a method used by online marketers to track the performance of their marketing campaigns. By adding UTM parameters to the URLs of their campaign landing pages, they can see how many people visited the page, and from which source (such as Google, Facebook, or an email campaign). This data can then be used to improve the effectiveness of future campaigns.

However, UTM tracking can also be used to collect data about individual users, including their IP address and browser information. This data could be used to track users online activity, and even target them with personalized ads. So, if you’re concerned about your privacy, you may want to avoid clicking on links with UTM tracking parameters.

UTM tracking is a valuable tool for Shopify merchants who are running online marketing campaigns.

What Is UTM Tracking Shopify?

UTM tracking is a method used by marketers to track the performance of their online marketing campaigns.

UTM tracking is a valuable tool for Shopify merchants who are running online marketing campaigns.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.