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What Is Variation and Swatches in WooCommerce?

Last updated on October 1, 2022 @ 3:04 pm

As a business owner, you want to make sure your products stand out from the competition. One way to do this is to offer a variety of colors and styles for your customers to choose from.

However, if you’re selling products online, you need to find a way to display these options in a way that’s easy for your customers to understand.

WooCommerce offers a feature called variation that allows you to do just that. With variations, you can create different versions of the same product, each with its own SKU, price, and image.

You can also add swatches to your variations, which are small images that represent each color or style option.

PRO TIP: If you are using a WooCommerce theme, be sure to check for updates frequently. Swatches and Variation support is something that is constantly being improved upon.

Swatches are a great way to show off your product’s options in a way that’s easy for customers to understand. They can also help reduce confusion and increase conversions by making it clear what options are available.

If you’re selling products that come in different colors or styles, WooCommerce’s variation and swatches features are a must-have. They’ll help you display your product’s options in a way that’s easy for customers to understand, leading to more sales and happier customers.

What Is Variation and Swatches in WooCommerce? WooCommerce’s variation feature allows store owners to create different versions of the same product – each with its own SKU, price, and image.

Swatches are small images that represent each color or style option and are a great way of displaying product options in an easy-to-understand manner. If you’re selling products that come in different colors or styles, using WooCommerce’s variation and swatches features are a great way increase sales by making it clear what options are available to customers.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.