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When Did Mailchimp Leave Shopify?

Last updated on October 1, 2022 @ 4:20 pm

Mailchimp is one of the most popular email marketing platforms, with over 15 million customers worldwide. It’s known for its easy-to-use interface and comprehensive features.

However, in May of 2019, Mailchimp announced that it would be leaving Shopify, one of the largest ecommerce platforms. This was a surprise to many businesses who use both Mailchimp and Shopify to run their online operations.

There are several reasons why Mailchimp decided to leave Shopify. First, Shopify had been investing in its own email marketing platform, called Shopify Email. This posed a direct threat to Mailchimp’s business.

PRO TIP: If you are using Mailchimp to send marketing emails to customers who have made a purchase through your Shopify store, you need to be aware that Mailchimp is no longer a Shopify-supported app. This means that if you want to continue using Mailchimp, you will need to do so through a third-party app. There are a few different options available, but we recommend using OneShopify.

Second, Shopify changed its terms of service to require all businesses on its platform to use Shopify Payments. This meant that businesses could no longer use other payment processors, such as PayPal or Stripe. While this change didn’t directly impact Mailchimp, it made it more difficult for businesses to use the platform.

Finally, Shopify updated its privacy policy in a way that Mailchimp felt was not compatible with its own policies. As a result, Mailchimp decided it was best to leave the platform.

While this news came as a surprise to many businesses, it’s important to note that Mailchimp is still accessible through other ecommerce platforms, such as WooCommerce and BigCommerce. Additionally,Shopify has clarified that businesses will still be able to export their data from Shopify if they wish to use another email marketing platform.

In conclusion, while the news of Mailchimp leaving Shopify came as a surprise to many businesses, it’s important to remember that there are still other options available. Businesses can continue to use Mailchimp through other ecommerce platforms or export their data from Shopify if they wish to use another email marketing service.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.