When you’re working on a design in Photoshop, there are always going to be certain elements that need to be optimized for the web. Images, for example, need to be saved in the correct file format and at the right size.
Otherwise, they’ll take up too much space and load slowly. The same goes for text – it needs to be formatted properly so that it can be read by search engines and displayed correctly in web browsers.
So why can’t you just save your Photoshop file as-is and be done with it? Unfortunately, it’s not that simple.
Photoshop is a bitmap editor, which means that it stores images as a series of tiny dots (pixels). This is great for print design, but not so great for the web. When you try to save a Photoshop file as a web-friendly format like JPEG or PNG, the file size is usually too large and the image quality suffers.
The solution is to export your Photoshop design as an HTML file. This will preserve all your layers and allow you to optimize each element individually. To do this, go to File > Export > Export As and choose the HTML option from the drop-down menu.
Now all you need to do is style your text using HTML tags like
, , and . You can also add links and images using the and tags.
Once you’re done, just save your file and upload it to your web server. Et voilà – you now have a fully optimized web page!