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Why Can’t I Tag Products on Instagram Shopify?

Last updated on October 1, 2022 @ 4:03 pm

As a marketer, you’re always looking for new platforms to sell your products on. So when you heard that Instagram was going to allow product tagging on their platform, you were excited.

But then you found out that only Shopify stores could do it. Why can’t I tag products on Instagram if I’m not using Shopify?

It turns out that there’s a few reasons for this. First of all, Shopify is owned by Facebook, who also owns Instagram.

So it makes sense that they would give preferential treatment to their own platform. Secondly, Shopify is the only ecommerce platform that allows for tagging of products in Instagram posts.

PRO TIP: If you are using Instagram to sell products on Shopify, you may have noticed that you cannot tag products in your posts. This is because Instagram does not currently allow product tagging for Shopify stores.

While this may not seem like a big deal, it can actually have a significant impact on your sales. Product tagging allows potential customers to see exactly what they are looking at and how much it costs, without having to click through to your website. This can be a major convenience for customers, and can help increase conversions.

Without product tagging, customers will still be able to view your photos and click through to your Shopify store, but they may be less likely to actually purchase anything. If you are relying on Instagram to drive sales for your business, this is something to keep in mind.

So if you’re not using Shopify, you’re out of luck when it comes to tagging products on Instagram. However, there are still other ways to sell your products on Instagram, such as using the link in your bio or using shoppable posts.

So even though you can’t tag products on Instagram if you’re not using Shopify, there are still other options available to you. You just have to get a little creative.

Why Can’t I Tag Products on Instagram Shopify?

The main reason why you can’t tag products on Instagram if you’re not using Shopify is because Shopify is owned by Facebook, who also owns Instagram. Therefore, Facebook gives preferential treatment to their own platform. Additionally, Shopify is the only ecommerce platform that allows for tagging of products in Instagram posts.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.