Adding Google Analytics to Shopify is a simple process that can be completed in just a few minutes. There are two methods for adding Google Analytics to Shopify: adding the code directly to your shop’s theme, or using a third-party app.
Adding the code directly to your theme is the recommended method, as it gives you more control over how your data is collected and reported. To add the code directly to your theme, you’ll need to access the code editor in your Shopify admin. Once you’re in the code editor, you’ll need to locate the < head > section of your theme’s code and paste your Google Analytics tracking code into it.
When setting up Google Analytics for your Shopify store, be sure to create a new, unique tracking ID for each individual store. Do not use the same tracking ID for multiple stores, as this could allow someone to cross-reference data and potentially figure out who your customers are.
In addition, be sure to limit the amount of information you collect through Google Analytics. Only track the data that you need in order to improve your store’s performance, and never share customer data with anyone outside of your organization.
If you’re not comfortable working with code, or if you want a more comprehensive solution that includes features like conversion tracking and email reporting, then using a third-party app is the way to go. There are a few different apps available that will allow you to add Google Analytics to Shopify, but our recommended app is “Analytics for Shopify” by Plobal Apps.
No matter which method you choose, adding Google Analytics to Shopify is a quick and easy process that can be completed in just a few minutes. With Google Analytics installed on your shop, you’ll be able to track important data about your visitors, including their location, how they found your shop, what products they’re interested in, and more.
