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Is Google Analytics Good for Shopify?

Last updated on October 1, 2022 @ 8:34 pm

Google Analytics is a free web analytics tool that gives insights about your website traffic and marketing effectiveness. It’s used by millions of websites, including many top Shopify stores.

Google Analytics can be used to track both online and offline conversions, making it a valuable tool for Shopify store owners. You can use it to track which marketing channels are driving the most traffic and sales, as well as which products are selling the best.

PRO TIP: Google Analytics can be a great tool for Shopify users, but it is important to be aware of its potential limitations. Google Analytics can only track data that is sent to it, and it is possible for data to be lost in transit. In addition, Google Analytics only provides limited insights into customer behavior, and it is not always accurate. Finally, Google Analytics can be used to track Shopify data, but it is important to understand how to use it correctly in order to get the most accurate insights.

There are some drawbacks to using Google Analytics, however. For example, it can be difficult to set up if you’re not familiar with web coding. Additionally, it can be challenging to interpret the data if you don’t have a strong understanding of statistics.

Overall, Google Analytics is a good tool for Shopify store owners who want to get insights into their website traffic and marketing effectiveness. While it has some drawbacks, it’s still one of the best free web analytics tools available.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.