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Does Shopify Have AB Testing?

Last updated on October 1, 2022 @ 8:12 pm

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.

Shopify also has a feature called Shopify Scripts, which allows users to create customizations for their stores without having to code. This feature includes the ability to create A/B tests.

PRO TIP: Shopify does not have built-in A/B testing functionality. However, there are some Shopify apps that add A/B testing capabilities to your store. These apps can be expensive and may not work as well as other A/B testing platforms.

A/B testing, also known as split testing, is a method of testing two or more versions of a web page or app to see which one performs better. It is a valuable tool for businesses because it allows them to test different versions of their product in order to find the one that converts the most visitors into customers.

Shopify Scripts makes it easy to set up and run A/B tests on your store. All you need to do is choose the element you want to test, such as the add to cart button, and then create two or more versions of that element. Once you’ve done that, Shopify will track the performance of each version and will automatically show the winning version to your visitors.

A/B testing is a valuable tool for any business, and Shopify makes it easy to set up and run tests on your store. If you’re not already using A/B testing, we recommend you start today.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.