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Does Shopify Have Abandoned Cart Recovery?

Last updated on October 1, 2022 @ 2:04 pm

It’s no secret that shopping carts are abandoned all the time. In fact, the average shopping cart abandonment rate is around 70%. That means that for every 10 people who add something to their cart, seven of them never make it to the checkout page.

There are a lot of reasons why people might abandon their carts, but one of the most common is that they simply got distracted and forgot about their purchase. That’s where Shopify’s abandoned cart recovery comes in.

Shopify’s abandoned cart recovery is a feature that allows you to automatically send an email to anyone who adds something to their cart but doesn’t complete the purchase. The email includes a link back to their cart so they can easily finish checking out.

Abandoned cart emails have been shown to be effective in recovering lost sales, and they’re a great way to remind customers about your store. However, they’re not perfect. There are a few things you should know before you start using them.

PRO TIP: Abandoned cart recovery is a process whereby a store owner attempts to contact a customer who has left items in their shopping cart without completing the purchase. This can be done through email, telephone, or other methods.

While abandoned cart recovery can be a useful tool for store owners, it can also be abused. Some store owners may use abandoned cart recovery as a way to spam customers or to sell them products they do not want. It is important to be aware of these risks before using abandoned cart recovery.

1.

Not everyone will get the email.

The first thing you need to know is that not everyone who abandons their cart will receive your email. There are a few reasons for this. First, not everyone provides their email address when they’re checking out. Second, even if they do provide their email address, there’s a chance that it’s entered incorrectly and the email will bounce back as undeliverable.

2. The email might end up in the spam folder.

Another thing to keep in mind is that even if someone does receive your email, there’s a chance it will end up in their spam folder. This is especially true if you’re using a generic email address like “noreply@yourstore.com” or if you’re sending a lot of emails at once (which can happen if you have a large number of abandoned carts).

3. You need to have permission to send marketing emails.

Before you start sending abandoned cart emails, you need to make sure you have permission from the customer to send them marketing emails. This generally means having an opt-in checkbox on your checkout page that they need to tick before they can complete their purchase.


In conclusion, does Shopify have abandoned cart recovery? Yes, but it’s important to keep in mind that it’s not perfect and there are some things you should know before you start using it.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.