Don’t look now, but selling on Facebook through a Facebook store has become a game changer for businesses, non-profits, artists and entrepreneurs who want to increase their online sales, customers and reach.
We’ll introduce you to the three most innovative, user-friendly eCommerce builder platforms that design, create and update your Facebook store for you. Some even for free!
Nearly 1.6 billion people actively use Facebook, and the number keeps growing daily. 70% of all adults online are on Facebook! Of course it would be naive to think that all these people will suddenly start clamouring for your wares, but if you target even a microscopic percentage of them, it can have a substantial impact on your business.
More and more people are buying products and services on Facebook, because it’s fast, easy and practical. They’re already there, chatting with friends, posting updates and searching for things that interest them. Now more than ever, selling on Facebook has never been simpler.
If you don’t already have an online store on your website, it’s probably a good idea to set one up, so you can begin to grow your online business. If you’re new to eCommerce, and not sure where to begin, there are many online platforms that can help you set up and maintain your online store. And you don’t even need coding or tech experience to do it.
So, How Do You Setup a Facebook Store?
Even if you don’t have a website or an online shop, you can still create a Facebook store on your business or brand’s Facebook page. Choosing the right eCommerce online store builder can be confusing, and at times, downright nerve wracking. There are a myriad of online shop makers out there, so how do you know which one is right for you?
Furthermore, using technology can be challenging, and as a business owner, it shouldn’t be your only focus. Leveraging the expertise of eCommerce store builders to handle the online technology side of things, will enable you to focus on other important priorities, such as product development, marketing and consumer care.
Online store builders will automatically connect all your products to your Facebook storefront. Any changes or updates you make to your products will be seamlessly transferred to your Facebook shop.
Set Up Your Facebook Store with Shopify:
One of the world’s leading online shop builders, Shopify currently manages over 243,000 online stores, and has helped its clients generate over $14 billion in sales. If you’re creating a new online business, or bringing an existing company to the online world, Shopify is one of the simplest and most efficient eCommerce builders around.
Shopify’s easy setup and management process helps you save time (and money), so you can focus on other important aspects of your business. Shopify offers over 100 spectacular and professional templates to choose from, so your online store can look great and build credibility and confidence with your customers from the get go.
Selling on Facebook with BigCommerce:
If you’re serious about creating an online store, BigCommerce is definitely worth considering. Serving entrepreneurs in over 150 countries and across diverse industries and niches, BigCommerce has powered tens of thousands of online shops and has processed over $8 billion in transactions. They have a proven track record of legitimacy and credibility.
BigCommerce is an online store builder that has the capacity to free up your time. They provide an extensive package of helpful and practical eCommerce tools that makes them one of the leaders in the field. BigCommerce provides fantastic SEO features and a super smooth integration with your Facebook page. BigCommerce also offers users a 15-day free trial period and they provide customer phone support from 9 am to 5 pm, Monday to Friday, and 24/7 support via email and live chat.
Using Wix to Sell on Facebook:
Wix is well known as a leading do-it-yourself website builder, with about 45,000 new users joining everyday. And even though their core focus isn’t eCommerce, they do offer some exceptional eCommerce tools. Wix has helped its clients build over 77 million websites and their platform boasts hundreds of stunning templates.
Wix’s free website builder enables you to build your Facebook store for free as well. The setup is easy and you can manage everything in your Facebook shop from Wix’s editor. They’ve also recently introduced more advanced eCommerce tools to keep up with the likes of Shopify and BigCommerce.. Wix takes their customer support seriously. Support and help buttons are located everywhere, and their phone support is first rate. They also provide component specific support articles that are easily found right in the editor.
Technological advances in the eCommerce industry mean that you no longer need to be a tekkie in order to create your own Facebook store. It’s now pretty simple to offer your products to the multitude of potential customers hanging out on Facebook.
Prominent eCommerce solutions providers like Shopify and BigCommerce, as well as website builders such as Wix, have developed software that enables anyone to quickly and effortlessly create their own Facebook stores, tailored to their own unique product lines. The icing on the cake is that if you’ve already got an online shop, your updates will be automatically synchronized with your Facebook store, saving you time, resources and headaches.
With Facebook growing and flourishing at an astounding rate, businesses can no longer ignore the community’s buying potential. A Facebook marketing strategy is now indispensable to companies, organizations, artists and entrepreneurs who wish to grow their customers, their communities and their fans.