Google Tag Manager is a tool that allows you to manage and deploy marketing tags (such as analytics and remarketing tags) on your website or mobile app, without having to edit your code.
Adding Google Tag Manager to your Shopify store is a simple process that can be completed in just a few minutes. Once you have installed the Google Tag Manager code on your site, you can then add and manage your tags through the Google Tag Manager interface.
Installing Google Tag Manager on Shopify
1. Log in to your Shopify account and go to Online Store > Preferences. 2.
Under Order Processing, select Google Tag Manager from the Additional scripts drop-down menu. 3. Paste your Google Tag Manager code into the box provided and click Save.
PRO TIP: If you are not comfortable with code and are not familiar with Google Tag Manager, we recommend that you hire a Shopify Expert to help you with this.
That’s it! You have now successfully installed Google Tag Manager on your Shopify store.
Now that you have Google Tag Manager set up, you can begin adding and managing your tags. To do this, simply log in to your Google Tag Manager account and navigate to the Tags section. From here, you can create new tags and configure them to fire on specific events or pages on your website.
Conclusion: Adding Google Tag Manager to Shopify is a quick and easy process that can be completed in just a few minutes. Once installed, you can then add and manage your tags through the Google Tag Manager interface. This is a great way to deploy marketing tags on your site without having to edit your code.
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