When it comes to online shopping, one of the most important factors for buyers is the ability to see what they’re buying. This is why product photos are so important, and why WooCommerce offers the Variation Swatches feature. With Variation Swatches, you can display color, image, and label swatches on your product pages instead of dropdowns.
This allows shoppers to see a visual representation of the product they’re interested in, and make a more informed decision about their purchase.
If you’re using WooCommerce to sell products online, then you should definitely take advantage of Variation Swatches. In this article, we’ll show you how to create a variation swatch for WooCommerce.
What is a Variation Swatch?
A variation swatch is a small image or color that represents a product variation. For example, if you’re selling t-shirts in different colors, each color would be represented by a swatch on the product page.
When a shopper clicks on a swatch, they’ll see that variation of the product displayed.
Not only do variation swatches make it easier for shoppers to find the right product, but they can also help increase conversion rates. Studies have shown that shoppers are more likely to purchase a product when they can see what it looks like, which is why WooCommerce offers this handy feature.
How to Create a Variation Swatch for WooCommerce
Creating a variation swatch for WooCommerce is easy and only takes a few minutes. First, you need to install and activate the WooCommerce Variation Swatches plugin. For more details, see our step by step guide on how to install a WordPress plugin.
Once the plugin is activated, go to WooCommerce > Settings.
On the Settings page, select the Variation Swatches tab from the left-hand sidebar.
On the Variation Swatches settings page, you’ll see several options that you can use to customize your swatches. We recommend leaving most of these settings as-is, but feel free to experiment and see what works best for your store.
When you’re finished customizing your settings, click on the Save Changes button at the bottom of the page.
Conclusion: Creating a variation swatch for WooCommerce is easy and only takes a few minutes using the WooCommerce Variation Swatches plugin. With this plugin installed and activated, you can display color, image, and label swatches on your product pages instead of dropdowns which makes it easier for shoppers to find the right product and increases conversion rates.
