Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code used for tracking and marketing purposes) on your website or mobile app without having to edit your code. Once the Google Tag Manager container snippet has been added to your site, you can add and update your own tags from the Google Tag Manager interface without having to involve a developer. This means you can make tag changes on your own, without having to wait for someone else to do it for you.
What are the benefits of using Google Tag Manager?
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There are several benefits of using Google Tag Manager:
- You can deploy tags without having to edit your code.
- You can manage all your tags in one place.
- You can preview and test your tags before publishing them.
- Google Tag Manager is free.
To install Google Tag Manager on Wix, follow these steps:
- Go to Google Tag Manager.
- Click Sign up for free.
- Enter your account details.
- Accept the Terms of Service.
- Click Create account.
- Follow the instructions in the welcome email from Google to set up your account.
To add the Google Tag Manager snippet to your Wix site, follow these steps:
- Log in to your Wix account.
- Go to Wix HTML5 templates.
- Click Edit Site.
- Click Add new tool under My Tools.
- Select HTML Code under Choose Tool Type.
- Enter a name for the code block. For example, enter “Google Tag Manager”. This name is for internal use only and will not be visible on your site. It is used to identify the code block in the Editor tools list only.
- Copy the container snippet from your Google Tag Manager account and paste it into the code box in Wix.
- Click Apply.
- Click Publish Site.
Adding Google Tag Manager to your Wix site gives you several benefits, including being able to deploy tags without editing code, manage all tags in one place, preview and test tags before publishing, and more! To install Google Tag Manager on Wix, follow the steps outlined in this article.