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How Do I Send Abandoned Cart Email Shopify?

Last updated on October 1, 2022 @ 2:54 pm

If you’re a Shopify merchant, you know that one of the most important things you can do to increase your sales is to recover abandoned carts. And one of the best ways to do that is to send abandoned cart emails.

But what exactly is an abandoned cart email? And how do you set one up on Shopify?

An abandoned cart email is simply an email that’s sent to a customer who has added items to their cart, but for whatever reason, didn’t complete the purchase.

There are a few different types of abandoned cart emails, but the most common and effective type is the follow-up email. This is an email that’s sent a day or two after the customer has abandoned their cart, and it includes a reminder of what they were interested in, as well as a special offer or discount to encourage them to complete their purchase.

Now that you know what an abandoned cart email is, let’s take a look at how you can set one up on Shopify.

PRO TIP: If you are considering using the Shopify abandoned cart email feature, be aware that there are potential risks involved.

There is a possibility that your customers will not receive the abandoned cart email if they have unsubscribed from your emails, or if their email address is invalid. Additionally, if you send too many abandoned cart emails, your customers may become annoyed and unsubscribe from your emails altogether.

Use the Shopify abandoned cart email feature at your own risk, and be sure to test it out with a small group of customers before rolling it out to your entire customer base.

The first thing you need to do is go to your Shopify admin and navigate to the Orders page. From there, click on the Abandoned checkbox at the top of the page:

Next, click on the View button next to any order that shows up as Abandoned:

On the next page, you’ll see all of the details for that particular order. Scroll down to the bottom of the page and click on the Send Email button:

You’ll now be able to choose from a few different pre-written email templates, or you can create your own custom email:

Once you’ve written your email, simply click on the Send Email button and your follow-up will be on its way!

Abandoned cart emails are a great way to increase your sales and boost your conversion rate. By following the steps above, you can easily set up an abandoned cart email campaign on Shopify.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.