How Do I Set Up Conversion Tracking in WooCommerce Google Ads?

Adding conversion tracking to your WooCommerce Google Ads account is a great way to measure the effectiveness of your advertising campaigns. By tracking conversions, you can see which ads are resulting in sales and adjust your campaigns accordingly.

There are two ways to set up conversion tracking in WooCommerce Google Ads: through the interface or through code.

Option 1: Set up conversion tracking through the interface

1. Log in to your WooCommerce Google Ads account.
2. Click on the “Tools” icon in the top navigation bar.
3. Select “Conversions” from the drop-down menu.
4. Click on the “+ Conversion” button in the top right corner of the page.
5. Enter a name for your conversion and click “Save”.
6. Select a category for your conversion and click “Save”.
7. Enter the conversion value and click “Save”.
8. Select a conversion window and click “Save”.
9. Select whether you want to include tax and shipping in the conversion value and click “Save”.
10. Check the box next to “Enable” and click “Save”.

Copy the code that is generated and paste it into the code of your website, on the page where someone completes a purchase (usually the thank-you page). Make sure to replace YOUR_CONVERSION_ID with the actual ID of your conversion, and YOUR_CONVERSION_LABEL with the actual label of your conversion.

Option 2: Set up conversion tracking through code

If you are comfortable working with code, you can set up conversion tracking by adding a few lines of code to your website. This option requires a bit more work upfront, but can be worth it if you want more control over your conversions or don’t want to use Google’s interface.

To set up conversion tracking through code, you’ll need to use the Google Analytics tracking code that’s already installed on your website. This code should be placed on every page of your website, including the page where the conversion occurs.

1. First, create a new conversion goal in your Google Analytics account by going to the “Admin” section and selecting “Goals.” Then, give your goal a name and select “Custom” as the goal type.
2. Next, you’ll need to add the tracking code for your conversion goal to the thank-you page of your website. This code should be placed in the header of the page and should include the goal’s tracking ID and the value of the conversion.
3. Once you’ve added the code to your website, you’ll need to test it to make sure it’s working correctly. You can do this by completing a test conversion on your website and checking the conversions report in Google Analytics.
4. Keep in mind that it may take a few hours for the data to appear in your reports, so don’t be too worried if you don’t see anything right away.
5. By setting up conversion tracking through code, you’ll have more control over your conversions and will be able to track multiple goals on your website. This can give you valuable insights into how your website is performing and what changes you can make to improve it.