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How Do I Write a Good Product Description on Shopify?

Last updated on October 1, 2022 @ 3:55 pm

Product descriptions are one of the most important aspects of any ecommerce website. A good product description can make the difference between a sale and no sale.

When writing a product description, there are a few things you should keep in mind:

1. Keep it short and to the point
The average person has a very short attention span, so you want to make sure your product descriptions are short and to the point. Get straight to the point and tell them what they need to know about the product.

2. Use strong keywords
When people are searching for products online, they typically use keywords. You want to make sure your product descriptions include these keywords so that people can easily find your products when they are searching.

3. Use bullet points
Bullet points are a great way to list out the features of your product. This makes it easy for people to scan through and see what your product has to offer.

4. Highlight the benefits
People don’t care about features, they care about benefits.

So make sure you highlight how your product will benefit the customer. What problem does it solve? How will it make their life easier?

5. Use images
Images are worth a thousand words, so make sure to use them in your product descriptions. People are more likely to buy a product if they can see what it looks like.

In conclusion, following these tips will help you write better product descriptions that will result in more sales. So take the time to write good descriptions and watch your sales increase!

PRO TIP: When writing a product description on Shopify, it is important to keep in mind that this description will be one of the main selling points for your product. As such, you should take care to write a description that is clear, concise, and persuasive. Additionally, you should avoid using any jargon or technical terms that could confuse potential customers.
Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.