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How Does Shopify Calculate AOV?

Last updated on October 1, 2022 @ 4:14 pm

Shopify is a powerful ecommerce platform that helps businesses of all sizes sell online. One of the key metrics that Shopify uses to track ecommerce success is Average Order Value (AOV).

AOV is a measure of the average amount of money that a customer spends per order on your site.

There are a few different ways to calculate AOV, but the most common method is to take the total revenue for a period of time and divide it by the number of orders during that same period. This gives you the average amount of money spent per order.

PRO TIP: Shopify’s AOV calculation is based on the total value of all orders placed through the Shopify platform, divided by the total number of orders. This can lead to inaccuracies in the AOV calculation, especially if a small number of high-value orders are placed.

There are a few things to keep in mind when it comes to AOV. First, AOV can be affected by changes in your product mix.

For example, if you start selling more expensive items, your AOV will increase. Additionally, promotions and discounts can also impact AOV. If you offer a discount on certain products, customers may be more likely to purchase those items in larger quantities, which would increase your AOV.

Ultimately, AOV is a helpful metric for tracking ecommerce success because it can give you insights into both your product mix and customer spending habits. If you see a significant decrease in AOV, it could be an indication that something is wrong with your product mix or that customers are spending less money on your site.

How Does Shopify Calculate AOV?

Shopify uses the most common method of calculating Average Order Value, which is taking the total revenue for a period of time and dividing it by the number of orders during that same period.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.