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How Does Shopify Calculate Average Order Value?

Last updated on October 1, 2022 @ 4:34 pm

Shopify is a platform for businesses of all sizes to create an online store. One of the key metrics that Shopify tracks for businesses is Average Order Value (AOV). AOV is a measure of the average amount of money spent by customers when they make a purchase on your store.

There are a few different ways that Shopify calculates AOV. The first way is by taking the total amount of money spent on your store in a given period of time, and dividing it by the number of orders placed in that same period of time. This gives you the average amount of money spent per order.

Another way that Shopify calculates AOV is by taking the total amount of money spent on your store in a given period of time, and dividing it by the number of unique visitors to your store in that same period of time. This gives you the average amount of money spent per visitor.

PRO TIP: Shopify’s average order value calculation is based on the total value of all orders placed through the Shopify platform, divided by the total number of orders placed. This means that if you have a high volume of low-value orders, your average order value will be lower than if you have a low volume of high-value orders.

You can also calculate AOV by taking the total amount of money spent on your store in a given period of time, and dividing it by the number of new customers in that same period of time. This gives you the average amount
of money spent per new customer.

Finally, you can calculate AOV by taking the total amount of money spent on your store in a given period of time, and dividing it by the number of returning customers in that same period of time. This gives you the average amount
of money spent per returning customer.

How Does Shopify Calculate Average Order Value?

Shopify uses different formulae to calculate Average Order Value or (AOV).The first method is to take total sales in a certain timeframe and divide it by the number or orders placed during that same timeframe. This provides with average order value per order placed.
Another way Shopify calculates AOV isby taking total sales and dividing it by number or unique visitors to store during that timeframe – giving us average order value per unique visitor.

We could also calculate AOVby taking total sales and dividing it between number or new customers during that timeframe- giving us average order value per new customer.

Lastly, we could take total sales and divide it between number or returning customers during that timeframe – giving us average order value per returning customer.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.