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How Does Shopify Calculate Lifetime Value of a Customer?

Last updated on October 1, 2022 @ 7:43 pm

Lifetime value is one of the most important metrics for any business, but it can be tricky to calculate. Shopify makes it easy to calculate your lifetime value (LTV) with their built-in LTV calculator.

To calculate your LTV, Shopify uses a simple formula:

(Average Order Value x Average Number of Orders) x Average Customer Lifetime in Days

PRO TIP: Shopify’s lifetime value calculation for a customer is based on the assumption that the customer will continue to shop at the same rate in the future as they have in the past. This may not always be accurate, and could lead to overestimating the lifetime value of a customer.

This formula provides a quick and easy way to calculate your LTV, but it does have some limitations. For example, it doesn’t take into account different customer types or different purchase frequencies.

Still, the LTV calculator is a valuable tool for any business, and it’s worth taking the time to understand how it works. By understanding your LTV, you can make better decisions about where to focus your marketing efforts and how to allocate your resources.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.