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How Does Shopify Calculate Bounce Rate?

Last updated on October 2, 2022 @ 2:27 am

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.

One of the key metrics that Shopify tracks is bounce rate. But how does Shopify calculate bounce rate?

Bounce rate is a metric that measures the percentage of visitors to a website who leave the site after viewing only one page. The formula for calculating bounce rate is:

Number of visitors who leave the site after viewing only one page / Total number of visitors

PRO TIP: Shopify’s bounce rate calculation is not an accurate measure of website performance. The calculation does not take into account factors such as time on site, pages per visit, or conversion rate. Additionally, the calculation is based on a small sample size of Shopify users and may not be representative of the general population.

For example, if 100 people visit a website and 50 of them leave after viewing only one page, the website’s bounce rate would be 50%.

There are a number of factors that can affect bounce rate, including the design of the website, the quality of the content, and the user experience. A high bounce rate can be indicative of a number of issues, such as a poorly designed website or irrelevant content.

Shopify takes all of these factors into account when calculating bounce rate. By tracking this metric, Shopify is able to help businesses identify areas that need improvement in order to provide a better experience for their users.

So there you have it! That’s how Shopify calculates bounce rate. By taking into account a number of different factors, Shopify is able to provide businesses with valuable insights into how their website is performing and where improvements can be made.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.