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How I Built This With Guy Raz Canva Melanie Perkins?

Last updated on September 27, 2022 @ 5:26 pm

In 2006, Melanie Perkins and Cliff Obrecht co-founded Canva, an online design platform that makes graphic design simple for everyone. In 2013, Canva was one of the first companies to be accepted into Y Combinator, and has since gone on to raise over $300 million in funding from investors including Sequoia Capital, Blackbird Ventures, and Bond Capital. Today, Canva is used by over 20 million people around the world, and is helping to democratize design.

In this episode of How I Built This with Guy Raz, Melanie Perkins sits down with Guy to share the story of how she built Canva from a simple idea into a global brand.

Melanie grew up in Perth, Australia, and always loved art and design. After completing a degree in journalism, she started working as a journalist and then as a TV news producer.

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It was while working in TV that she had the idea for Canva. She realized that the process of designing graphics for TV news stories was very time-consuming and expensive, and there was no easy way for non-designers to create visuals.

With the help of her co-founder Cliff Obrecht, Melanie launched Canva in August 2012. The platform was designed to be simple and easy to use, with a drag-and-drop interface and pre-designed templates. Canva quickly gained traction, and today it is used by people all over the world, from small businesses to major corporations.

In this episode, Melanie Perkins shares her story of how she built Canva from a simple idea into a global brand. She talks about the early days of the company, how they raised funding, and how they grew their user base. Melanie also discusses some of the challenges they faced along the way, including scaling the business and dealing with competition.

So how did Melanie Perkins build Canva into a global brand? By making graphic design simple for everyone.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.