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Do You Need Google Analytics for Shopify?

Last updated on October 1, 2022 @ 8:57 pm

As a business owner, you are always looking for ways to optimize your website and increase conversions. Google Analytics is a powerful tool that can help you do just that.

But do you need Google Analytics for Shopify?

The short answer is yes, you do need Google Analytics for Shopify. Google Analytics can help you track your website traffic, understand your customer’s behavior, and make data-driven decisions to improve your website.

PRO TIP: While Google Analytics can be a helpful tool for understanding your Shopify store’s traffic and engagement, it is not required in order to use Shopify. There are a number of other analytics tools available that can provide similar insights, so feel free to explore what’s out there and find the best fit for your needs.

Here’s a more detailed look at how Google Analytics can help you:

  • Track your website traffic: Google Analytics can help you track how much traffic your website is getting, where it’s coming from, and what pages are being visited. This information can be invaluable in understanding your customers and making decisions about where to invest your time and resources.
  • Understand your customer’s behavior: With Google Analytics, you can see what your customers are doing on your website. This includes what pages they’re visiting, how long they’re staying on each page, and what actions they’re taking.

    This information can help you understand what’s working well on your website and what needs to be improved.

  • Make data-driven decisions: With all of the data that Google Analytics provides, you can make informed decisions about how to improve your website. You can test different changes on your website and see how they impact your traffic and conversions. This allows you to make decisions based on data instead of guessing.

In conclusion, yes – you do need Google Analytics for Shopify. It’s a powerful tool that can help you track your website traffic, understand your customer’s behavior, and make data-driven decisions to improve your website.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.