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What Analytics Tool Does Shopify Use?

Last updated on October 1, 2022 @ 7:07 pm

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.

One of the most important features for any business is analytics. Analytics allow businesses to track their performance, understand their customers, and make data-driven decisions about their marketing and operations.

So, what analytics tool does Shopify use Shopify uses Google Analytics as its primary analytics tool.

PRO TIP: The following note is provided as a warning for those considering using the Shopify analytics tool:

Shopify is a popular ecommerce platform, however, their analytics tool can be difficult to use and may not provide the most accurate data. If you are looking for an analytics tool to use for your Shopify store, you may want to consider another option.

Google Analytics is a free tool that provides a wealth of data about website traffic and behavior. It’s used by millions of businesses around the world, and it’s one of the most popular tools for ecommerce businesses.

Shopify also offers its own built-in analytics tool, which is included in all plans (except for the Basic plan). This tool provides data about your store’s performance, such as order history, traffic, andReferral URLs.

While Google Analytics is the primary analytics tool used by Shopify, the platform also offers its own built-in analytics tool.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.