If you’re new to WooCommerce, you might be wondering what a grouped product is. Grouped products are products that are sold together as a set, such as a collection of products or a bundle.
For example, if you sell clothing, you might sell a shirt and pants as a set. Or if you sell software, you might sell a software suite that includes multiple programs. Grouped products can be sold individually or as a set.
There are several advantages to selling grouped products:
- Increased Exposure: When you sell products together as a set, they’re more likely to be seen by potential customers. This is because customers are more likely to search for sets of products than individual products.
- Higher Sales: Selling products together as a set can also lead to higher sales.
This is because customers are more likely to purchase a set of products than they are to purchase individual products.
- Greater Value: When customers purchase a set of products, they perceive greater value. This is because they’re getting more for their money. As a result, they’re more likely to be satisfied with their purchase and less likely to return the product.
Grouped products can be created in WooCommerce by going to the Products page and selecting the “Add Grouped Product” button. From there, you’ll add the individual products that make up the group. Once the group is created, customers will be able to purchase the individual products or the entire group.
Conclusion
Grouped products are an excellent way to increase exposure and sales while providing customers with greater value. If you’re selling products in WooCommerce, consider selling them as a group.
