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What Is a Handle in Shopify?

Last updated on October 1, 2022 @ 7:56 pm

A handle is the unique name given to a product in Shopify. It’s used to identify the product in your shop’s URL, and it’s what helps customers find your product when they search for it on Google.

You can think of a handle as being like a nickname for your product. Just as you wouldn’t want two people in your life to have the same nickname, you don’t want two products in your shop to have the same handle.

A good handle is short, easy to remember, and describes what the product is. For example, if you’re selling a pair of blue jeans, a good handle might be “blue-jeans” or “mens-blue-jeans”.

If you’re having trouble coming up with a good handle for your product, try thinking of some keywords that describe it and then stringing them together. You can also use an online tool like Shopify’s Handle Generator to come up with a list of handles that are available for you to use.

What Is a Handle in Shopify?

A handle is the unique name given to a product in Shopify.

You can think of a handle as being like a nickname for your product.

PRO TIP: If you are not familiar with Shopify, a handle is an automatically generated URL for your product. It is based on the product’s title, and is used to help customers find your product on your store.

However, you should be aware that the handle is not always accurate, and can sometimes be changed without your knowledge. This can lead to customers being unable to find your product, or worse, being directed to a competitor’s product.

To avoid this, it is important to keep an eye on your handles and make sure they are pointing to the correct product page. You can do this by going to the “Settings” page in your Shopify admin, and then clicking on “Domain names”. From here, you will be able to see all of the handles for your products, as well as any redirects that have been set up.

A good handle is short, easy to remember, and describes what the product is.

If you’re having trouble coming up with a good handle for your product, try thinking of some keywords that describe it and then stringing them together.

The bottom line is that a handle is simply the unique name given to a product on Shopify that helps identify it within the store’s URL and makes it easier for customers to find on Google. A good handle should be short and descriptive, easily remembered, and reflective of what the product is. If needed, brainstorm some keywords that describe the item before settling on the perfecthandle!

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.