Abandoned checkouts are a pain point for any eCommerce store. They happen when a customer starts to checkout but doesn’t complete the purchase. This leaves you with an incomplete order and often results in lost revenue.
There are a number of reasons why a customer might abandon their checkout. They may have been interrupted during the process, found the shipping costs too high, or simply changed their mind about the purchase. Whatever the reason, it’s important to try to recover as many of these lost sales as possible.
One way to do this is by sending abandoned checkout emails. These are automated emails that are sent to customers who have started but not completed a purchase. They typically include a link back to the checkout page so that the customer can pick up where they left off.
Abandoned checkout emails can be highly effective at recovering lost sales. But they need to be well-crafted in order to work. Here are a few tips:
Make sure the email is sent quickly after the customer abandons their checkout. The sooner they receive it, the more likely they are to remember their purchase and complete it.
Include a compelling subject line that grabs attention and makes the customer want to open the email.
Make it easy for the customer to complete their purchase by including a clear call-to-action and a link back to the checkout page.
Consider offering a discount or other incentive to encourage the customer to complete their purchase.
Abandoned checkouts are a common issue for eCommerce stores, but there are ways to combat them. By sending abandoned checkout emails, you can recover lost sales and keep your business running smoothly.
What Is Abandoned Checkouts in Shopify?
Abandoned checkouts happen when customers start to checkout but don’t complete their purchase, which leaves you with an incomplete order and often results in lost revenue.
There are many reasons why customers might abandon their cart such as being interrupted during the process, finding shipping costs too high, or simply changing their mind about the purchase.
It’s important to try and recover as many of these lost sales as possible and one way to do this is by sending abandoned checkout emails.
Abandoned checkout emails are automated messages that are sent to customers who have started but not completed a purchase and usually include a link back to the checkout page so that they can pick up where they left off.
Abandoned checkouts are unfortunately common in eCommerce but there are ways around it, such as sending abandoned checkout emails which can be highly effective in recovering lost sales if done correctly. Crafting an effective email includes making sure it’s sent quickly after abandonment, has a captivating subject line, is easy for customers to complete their purchase from, and possibly offers an incentive.