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What Is GMV for Shopify?

Last updated on October 2, 2022 @ 1:09 am

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. One key metric that Shopify tracks is GMV (gross merchandise volume).

GMV is the total value of all orders placed on a Shopify store in a given period of time, including shipping and taxes. This metric is important because it can give insights into the overall health of a Shopify business.

For example, if GMV is increasing month over month, it could be indicative of growth. Similarly, if GMV decreases, it could be indicative of a decline in sales.

PRO TIP: If you are thinking about using Shopify to sell goods online, you should be aware of what GMV is and how it can impact your business. GMV stands for gross merchandise value, and it is the total value of all the goods sold through your Shopify store in a given period of time. This includes both the revenue from sales and the cost of goods sold (COGS).

While GMV is a important metric to track for your business, it is not the only thing you should focus on. You should also pay attention to your net revenue, which is your total revenue minus your COGS. This will give you a better idea of how profitable your business is. Additionally, you should track other key metrics such as conversion rate and average order value to ensure that your business is growing.

There are a few things to keep in mind when interpreting GMV data. First, GMV can be affected by changes in product prices; if the average price of products sold on a Shopify store increases, then GMV will increase as well.

Additionally, changes in shipping costs can affect GMV; if shipping costs increase, then GMV will decrease. Finally, changes in currency exchange rates can also affect GMV; if the US Dollar strengthens against other currencies, then Shopify stores that sell internationally will see a decrease in GMV.

Despite these potential factors that can impact GMV, it remains an important metric for Shopify businesses to track. By understanding how much merchandise is being sold on their platform, businesses can better gauge their overall performance.

What Is GMV for Shopify GMV (gross merchandise volume) is the total value of all orders placed on a Shopify store in a given period of time, including shipping and taxes. For example, if GMV is increasing month over month, it could be indicative of growth.

GMV can be affected by changes in product prices; if the average price of products sold on a Shopify store increases, then GMV will increase as well. Additionally, changes in shipping costs can affect GMV; if shipping costs increase, then GMV will decrease. Despite these potential factors that can impact GMV, it remains an important metric for Shopify businesses to track.

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.