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Can I Hide Prices on Shopify?

Last updated on October 1, 2022 @ 10:45 pm

I’m sure you’ve seen it before; you’re browsing through a store online, adding items to your cart, and then, when you go to checkout, you’re suddenly faced with a popup asking for your email address or phone number. Or, even worse, the price of the item you were just looking at has disappeared!

It’s frustrating, right? You just want to buy the thing and be done with it. But why do stores do this?

There are a few reasons. First, it’s a way to get your contact information so they can follow up with you after your purchase.

Second, they may be trying to discourage window shoppers and people who are just browsing from taking up too much of their time. And third, they may be trying to avoid showing the price to people who are price-sensitive and may be turned off by what they see.

So, can you hide prices on Shopify? The short answer is yes. The longer answer is that it’s a bit more complicated than that.

Here’s how to do it:

1. Go to your Shopify admin panel and click on “Online Store.”

2. Then click on “Themes.”

3. Find the theme you’re using and click on “Customize.”

4. On the left-hand side panel, click on “Product Pages.”

5. Under “Product Page Settings,” find the section that says “Show Price?” and change it from “Yes” to “No.”

6. Click “Save” and you’re done!

Now, people who visit your store will not see any prices until they add an item to their cart. At that point, they’ll see the price of the item they’re buying as well as the shipping costs (if any). Only then will they be asked for their contact information so they can complete the purchase.

PRO TIP: If you are considering hiding prices on your Shopify store, be aware that this is generally not considered best practice. Customers may be confused or frustrated if they cannot easily see the prices of products on your site, and this could lead to lost sales. Additionally, hiding prices can make it difficult to accurately track your inventory and sales data.

There are a few things to keep in mind if you choose to hide prices on your Shopify store. First, make sure that you have excellent customer service so people feel comfortable buying from you without knowing the price upfront.

Second, be prepared for an increase in abandoned carts since people may be less likely to complete a purchase if they don’t know how much it will cost until after they’ve added it to their cart. And finally, make sure your pricing is competitive since people can easily find out the prices of your competitors’ products with a simple Google search.

Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.