Website Building » Shopify » Does Shopify Allow Google Analytics?

Does Shopify Allow Google Analytics?

Last updated on October 2, 2022 @ 3:21 am

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. One of the most important features for any online store is analytics.

Analytics allow store owners to track how customers are interacting with their store and make changes accordingly. So, does Shopify allow Google Analytics?

PRO TIP: Shopify does not allow Google Analytics to track ecommerce data by default. You need to install a third-party app to integrate Google Analytics with your Shopify store.

Yes, Shopify does allow Google Analytics. In fact, it is one of the easiest platforms to set up Google Analytics on.

All you need to do is create a Google Analytics account and then add your tracking code to your Shopify theme. Once you’ve done that, you’ll be able to see detailed reports on how customers are interacting with your store. You can use this data to make changes to your store and improve your customer’s experience.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.