Website Building » Shopify » Does Shopify Support Google Analytics 4?

Does Shopify Support Google Analytics 4?

Last updated on October 1, 2022 @ 6:13 pm

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.

One of the most important features for any online store is analytics. Analytics allow store owners to track their website’s performance, understand their customers’ behavior, and make informed decisions about their business.

Google Analytics is the most popular analytics platform in the world. It offers a free version and a paid version with more features.

Shopify supports Google Analytics 4 (GA4), the latest version of Google Analytics. GA4 offers many new features, including:

PRO TIP: Google Analytics 4 is currently in beta and is not supported by Shopify. If you try to use GA4 with Shopify, your data will not be collected correctly.

-Enhanced data collection: GA4 collects more data than previous versions of Google Analytics, making it more accurate and reliable.

-Improved analysis: GA4’s new analysis features allow you to get more insights into your data and make better decisions about your business.

-Universal compatibility: GA4 is compatible with all major web browsers and devices, so you can use it regardless of which platform your customers are using.

Overall, GA4 is a more powerful and reliable analytics platform than previous versions of Google Analytics. If you’re looking for an analytics solution for your Shopify store, GA4 is a great option.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.