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How Do I Set Up Google Analytics 4 on Shopify?

Last updated on January 13, 2023 @ 12:52 pm

Google Analytics 4 (GA4) is a free data platform that allows you to measure user interactions with your website or app. It is the successor to Universal Analytics, which was released in 2014. GA4 offers several advantages over Universal Analytics, including improved data collection, granular event tracking, and support for machine learning.

To set up GA4 on your Shopify store:

1. Create a GA4 property.

If you don’t already have a GA4 property, you can create one in the Admin section of your Google Analytics account.

Create property in GA4 dashboard Copy GA4 tracking ID

2. Install the Google Analytics tracking code.

In your Shopify admin, go to Online Store > Preferences. Under “Google Analytics“, select “Add Google Analytics code“. Paste your GA4 property ID into the “Tracking ID” field and click Save.

Paste GA4 ID to Shopify Google Analytics section

3. Enable e-commerce tracking.

In your GA4 property, go to Data > Ecommerce Settings and turn on Enable E-commerce.

Enable GA4 enhanced ecommerce tracking for Shopify store

4. Add Enhanced E-commerce tracking.

Enhanced Ecommerce lets you track user interactions with your product pages and checkout flow. To set it up, go to Data > Ecommerce Settings and turn on Enable Enhanced Ecommerce Reporting. Then, follow the instructions in the Enhanced Ecommerce Tracking Guide to add the necessary code to your Shopify theme.

Follow the GA4 installation instructions to your Shopify store

5. View your data in Google Analytics.

Once you’ve completed these steps, you can start viewing e-commerce data in your GA4 property. To do this, go to Conversions > Ecommerce > Overview.

View GA4 conversions overview

How Do I Set Up Google Analytics 4 on Shopify?

Google Analytics 4 (GA4) is a free data platform that allows you to measure user interactions with your website or app. By following these simple steps, you can easily set up GA4 on Shopify:

1. Create a GA4 property.
2. Install the Google Analytics tracking code. Paste your GA4 property ID into the “Tracking ID” field and click Save.
3. Enable e-commerce tracking.  In your GA4 property, go to Data > Ecommerce Settings and turn on Enable E-commerce.
4. Add Enhanced E-commerce tracking. Then, follow the instructions in the Enhanced ECommerce Tracking Guide to add the necessary code to your Shopify theme.
5. View your data in Google Analytics.

7 Related Question Answers Found

How Do I Set Up Google Analytics on Shopify?

Google Analytics is a free website tracking tool that provides valuable insights into the behavior of website visitors. Setting up Google Analytics on Shopify is a simple process that can be completed in just a few steps. 1. Create a Google Analytics account.

How Do You Setup Google Analytics on Shopify?

Google Analytics is a free service that allows website owners to track their site’s traffic and performance. Setting up Google Analytics on Shopify is a simple process that can be completed in just a few minutes. To setup Google Analytics on your Shopify store, you’ll need to create a Google Analytics account and then add your tracking code to your Shopify theme.

How Do I Add Google Analytics to Shopify?

Adding Google Analytics to Shopify is a simple process that can be completed in just a few steps. By adding Google Analytics to your Shopify store, you can gain valuable insights into your customer’s behavior and how they interact with your store. This information can be used to improve your store’s design, layout, and overall user experience.

How Do I Add MP4 to Shopify?

If you’ve got a great MP4 video that you want to share with your Shopify customers, there are a few ways to go about adding it to your store. Here’s a quick rundown of your options: 1. Use Shopify’s built-in video player Shopify includes a built-in video player that makes it easy to add MP4 videos to your product pages.

How Do You Setup Google Shopping on Shopify?

Setting up Google Shopping on Shopify is easy and only takes a few minutes! Just follow these simple steps: 1. Log in to your Shopify account and go to Settings > Checkout. 2.

Can You Use Google Analytics on Shopify?

Yes, you can use Google Analytics on Shopify. All you need to do is sign up for a Google Analytics account and then add your tracking code to your Shopify store. Google Analytics will then start tracking your store’s traffic and activity.

How Do I Upload Mp4 to Shopify?

There are a number of ways to upload MP4 files to Shopify. The most popular method is to use the built-in Shopify video player, which supports MP4 files. To do this, simply go to the “Settings” tab in your Shopify account, and then click on the “Videos” link.
Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.