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Is Google Analytics 4 Compatible With Shopify?

Last updated on October 1, 2022 @ 9:22 pm

Google Analytics 4 (GA4) is the latest version of Google Analytics, a web analytics tool offered by Google that tracks and reports website traffic. GA4 is compatible with Shopify, a platform that helps businesses create online stores.

Shopify is a platform that helps businesses create online stores. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. GA4 is compatible with Shopify, meaning that businesses using Shopify can use GA4 to track their website traffic.

PRO TIP: Google Analytics 4 is not compatible with Shopify. If you are using Shopify, do not install Google Analytics 4.

GA4 offers several benefits over previous versions of Google Analytics. Perhaps most significantly, GA4 uses machine learning to automatically identify and track conversions.

This means that businesses using GA4 don’t need to set up conversion tracking manually; GA4 will do it for them. Additionally, GA4 offers improved data accuracy and granularity, as well as new features such as cross-device tracking and user-based remarketing.

Overall, GA4 is a powerful tool that can help businesses get the most out of their website traffic data. And because it’s compatible with Shopify, businesses using Shopify can take advantage of all that GA4 has to offer.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.