As a Shopify merchant, you are always looking for ways to increase traffic to your store and boost sales. One great way to do this is by offering discounts.
Discounts can attract new customers and encourage existing customers to come back and shop more often. But how do you promote your discounts on Shopify?
There are a few different ways that you can promote your discounts on Shopify:
1. Use the announcement bar
The announcement bar is a great way to let visitors know about any current promotions or discounts that you are running. To add an announcement bar to your store, go to Online Store > Themes > Customize themes, and under “Theme settings” you will see an option for “Announcement bar.”
Enable the announcement bar and enter your discount message. You can also choose whether you want the bar to be displayed at the top or bottom of your store, and whether you want it to be visible on all pages or just the home page.
2. Create a landing page for your discount
A landing page is a standalone page on your website that is designed to promote a specific offer or discount. This is a great way to drive traffic directly to your discount offer.
To create a landing page for your discount, go to Online Store > Pages and click “Add page.” Give your page a title (for example, “Spring Sale”), and then enter the details of your offer in the WYSIWYG editor. You can also add images and other multimedia content to make your landing page more visually appealing.
3. Send an email campaign
Email is still one of the most effective marketing channels, so why not use it to promote your discounts? You can create an email campaign using a service like MailChimp or Constant Contact, or you can use Shopify’s built-in Email Marketing tool.
Either way, make sure that your subject line is catchy and includes a call-to-action (for example, “Save 20% off Your Order”). In the body of the email, provide more details about the offer and include a link back to your landing page or product page.
4. Use social media
Social media is another great way to spread the word about your latest discounts and offers. Make sure to post about your discount on all of your social media channels (Facebook, Twitter, Instagram, etc.
), and include a link back to your website. You can also use paid advertising on social media platforms like Facebook and Twitter to reach even more people with your message.
5. Run a Google AdWords campaign
If you want to reach an even wider audience with your discount promotion, consider running a Google AdWords campaign. AdWords allows you place ads on Google search results pages as well as websites that are part of the Google Display Network.
You can Target potential customers based on their location, interests, and other factors. When designing your ad campaign, make sure to include a compelling offer in the headline (for example, “20% off Your Order”) as well as a relevant image or video. And don’t forget to link back to your landing page!
