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How Do I Track a Google Ad Conversion on Shopify?

Last updated on October 1, 2022 @ 8:28 pm

There are a few key steps to tracking Google Ad conversions on Shopify. You’ll need to create a Google Ads account and generate a conversion tracking pixel.

Then, you’ll need to add the pixel to your Shopify store. Finally, you can view your conversion data in your Google Ads account.

Creating a Google Ads account is free and only takes a few minutes. Simply go to the Google Ads website and click on the “Start now” button.

You’ll be asked to provide some basic information about your business, such as your website URL and business name. Once you’ve entered this information, you can click on the “Create account” button.

Now that you have a Google Ads account, you need to generate a conversion tracking pixel. A conversion tracking pixel is a piece of code that you add to your website to track conversions.

To generate a pixel, go to the “Tools” menu at the top of your Google Ads account and select “Conversions.” On the Conversions page, click on the “+ New Conversion” button.

You’ll be asked to provide some information about the conversion, such as its name and value. You can also specify whether the conversion is a purchase or a lead. Once you’ve entered this information, click on the “Create and install code” button.

Copy the code that appears on the next page and paste it into the code of your Shopify store. The best place to paste it is in the theme.liquid file, which is located in the “Layout” folder of your Shopify theme. Once you’ve added the code, click on the “Save” button.

Now that you’ve added the conversion tracking pixel to your Shopify store, you can view your conversion data in your Google Ads account. To do this, go to the “Reporting” menu at the top of your account and select “Conversions.” On the Conversions page, you’ll see a table with data about all of your conversions, including how many conversions were made and what the conversion rate was.

PRO TIP: Please be aware that there are risks associated with tracking Google Ad conversions on Shopify. By doing so, you may inadvertently share sensitive information with third-party providers. In addition, tracking conversions may impact the performance of your Shopify store.
Morgan Bash

Morgan Bash

Technology enthusiast and Co-Founder of Women Coders SF.