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How Do You Segment Customers on Shopify?

Last updated on October 2, 2022 @ 12:50 am

There are a few key ways that you can segment your customers on Shopify. The first is by using the built-in tools that Shopify provides.

You can use the customer tag feature to tag customers based on their purchase history or other criteria. You can also use the Shopify automation feature to create automated emails that are sent to customers based on their behavior.

Another way to segment customers is by using a third-party app. There are a few different apps that allow you to segment customers based on their location, purchase history, or other criteria.

PRO TIP: If you are thinking about using Shopify to segment your customers, be aware that there are some serious limitations to consider. First and foremost, Shopify does not allow for customer segmentation by location. This means that if you have customers in different countries or regions, you will not be able to target them specifically with your marketing or product offerings. Additionally, Shopify also doesn’t allow for customer segmentation by purchase history or any other criteria. So if you’re looking for a platform that will let you really drill down and target specific groups of customers, Shopify may not be the right fit.

The third way to segment customers is by using a custom solution. This could be a custom app or a custom script that you create yourself. The advantage of using a custom solution is that you have complete control over how your customers are segmented.

The best way to segment your customers will depend on your specific needs. If you need complete control over your customer segments, then a custom solution is the best option.

If you need something quick and easy, then using the built-in tools provided by Shopify is the way to go. Whichever method you choose, make sure that youSegmentation is a powerful marketing tool that can help you boost your sales and improve your customer relationships.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.