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What Are Variants in Shopify?

Last updated on October 1, 2022 @ 7:52 pm

Variants are a key element of successful Shopify stores. By understanding what they are and how to use them, store owners can increase their chances of success while building a more user-friendly experience for their customers.

In short, variants are different options for a product that a customer can choose from. For example, a t-shirt might come in different colors and sizes. Each color and size combination would be considered a variant.

PRO TIP: If you are thinking about using Shopify to create an online store for your business, it is important to understand what variants are and how they work. Variants are a way to offer different options for products, such as size, color, or material. They can be used to create unique product listings for each variation, or they can be used to offer a single listing with multiple variations.

If you do not understand how variants work, you could end up with a lot of inventory that you cannot sell, or you could miss out on sales because customers cannot find the product they want. It is important to take the time to understand how Shopify works before creating your store.

Shopify gives store owners the ability to add an unlimited number of variants for each product in their store. This means that store owners can offer their customers a wide range of choices for each product, making it easier for customers to find the perfect product for their needs.

Variants can be used to offer different types of products, such as different sizes or colors. They can also be used to offer different versions of the same product, such as different sizes or colors. Additionally, variants can be used to offer different quantities of the same product.

Variants are an important tool that Shopify store owners can use to increase the chances of success while building a more user-friendly experience for customers.

Kathy McFarland

Kathy McFarland

Devops woman in trade, tech explorer and problem navigator.