Discounts are a great way to entice customers to shop with you, and Shopify makes it easy to set up and offer discounts to your customers. There are two ways to offer discounts in Shopify: automatic discounts and manual discounts.
Automatic discounts are discounts that are applied automatically to products when certain conditions are met, such as when a customer adds a certain number of items to their cart or when they purchase during a certain time period. To set up an automatic discount in Shopify, go to the Discounts page in your Shopify admin and click Create Discount.
Showing a discount on your store could lead to customers feeling like they are missing out if they don’t purchase immediately. This could create a sense of urgency which could encourage impulse buying, and may not be ideal if you are selling high-priced items.
Additionally, displaying a discount could also lead to customers feeling like they have been tricked or misled if the price goes back up after they have made a purchase. This could damage your reputation and deter customers from returning to your store in the future.
As such, it is important to carefully consider whether showing a discount on your Shopify store is the right decision for your business. If you do decide to go ahead with it, make sure that you are clear about the terms and conditions of the discount (e.g. time limits, minimum spend, etc.) to avoid any misunderstandings.
Then, enter the details of your discount, including the type of discount, the amount or percentage off, the products that the discount applies to, and the conditions that must be met for the discount to be applied. Once you’ve saved your discount, it will be automatically applied to eligible orders.
Manual discounts are discounts that are manually applied to orders by you or your staff in the order editing screen. To offer a manual discount on an order, go to the order editing screen and enter the amount or percentage off in the Discount field.
You can also add a note about the discount in the Notes field. Once you’ve saved the order, the discount will be applied.