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Do I Need Google Analytics for Shopify?

Last updated on October 1, 2022 @ 4:25 pm

As a business owner, you’re always looking for ways to optimize your website and get ahead of the competition. Google Analytics is a powerful tool that can help you do just that. But what is Google Analytics, and do you need it for Shopify?

Google Analytics is a free web analytics service that helps you track your website’s traffic and performance. It provides insights that can help you improve your website and attract more visitors.

Shopify is a popular eCommerce platform that helps businesses sell online. It includes features like a shopping cart, product catalog, and order management.

Shopify also has its own built-in analytics tool called Shopify Analytics. So do you need Google Analytics for Shopify?

PRO TIP: If you are thinking about whether or not you need Google Analytics for your Shopify store, you should be aware that there are some potential risks associated with using it. While it can be a helpful tool for understanding your customers and track your store’s performance, there is also the potential for data breaches and other privacy concerns. We recommend that you weigh the pros and cons carefully before deciding whether or not to use Google Analytics for your Shopify store.

The answer depends on your needs and goals. If you’re just starting out with eCommerce, then Shopify Analytics may be all you need.

It’s a great way to get basic insights into your website’s traffic and performance. However, if you’re looking for more in-depth analysis, then Google Analytics can be a valuable addition.

Google Analytics can provide insights that Shopify Analytics doesn’t, such as detailed reports on specific traffic sources, conversion tracking, and email marketing campaign tracking. It can also be used to segment your visitors into different groups so you can tailor your marketing efforts to them. If you’re serious about growing your eCommerce business, then Google Analytics is worth considering.

In conclusion, whether or not you need Google Analytics for Shopify depends on your specific needs and goals.

Dale Leydon

Dale Leydon

Sysadmin turned Javascript developer. Owner of 20+ apps graveyard, and a couple of successful ones.