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Does Google Analytics 4 Work With Shopify?

Last updated on October 1, 2022 @ 6:10 pm

Adding Google Analytics 4 to your Shopify store is a great way to get insights into how your customers interact with your site. There are a few things to keep in mind when using GA4 with Shopify, but overall it is a great tool to use.

When using GA4 with Shopify, you need to make sure that you have both the GA4 tracking code and theShopify integration code added to your store. The GA4 tracking code should be added to your store’s theme, and the Shopify integration code should be added to your settings in the Shopify admin.

PRO TIP: Google Analytics 4 is not compatible with Shopify. If you try to use it, your data will not be collected correctly and you will not be able to track your Shopify store’s performance.

Once you have both of these codes added, you will be able to see data in your GA4 account for things like pageviews, add to carts, and purchases. You can also use GA4’s Conversions API to track other events that happen on your site, like newsletter signups or contact form submissions.

Overall, GA4 is a great tool to use for understanding how customers interact with your Shopify store. Make sure to add both the GA4 tracking code and the Shopify integration code to get started tracking data in GA4.

Madison Geldart

Madison Geldart

Cloud infrastructure engineer and tech mess solver.