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Why Isn’t My Facebook Pixel Working on Shopify?

Last updated on January 4, 2023 @ 8:51 am

If you’re using Shopify to sell products online, you may be wondering why your Facebook pixel isn’t working. There are a few possible reasons for this:

1. You Haven’t Created a Pixel

The first possibility is that you simply haven’t created a Facebook pixel yet. In order to use the pixel, you first need to create it in your Facebook Ads account. Once you’ve done that, you can add the pixel to your Shopify store.

2. You Haven’t Added the Pixel to Your Shopify Store

Even if you have created a pixel, it won’t do anything until you add it to your Shopify store. To do this, you’ll need to go into your Shopify admin and add the pixel code to your theme.liquid file. If you’re not sure how to do this, Shopify has a helpful guide that can walk you through the process.

PRO TIP: If you’re having trouble with your Facebook pixel on Shopify, there are a few things you can check to try and fix the issue. First, make sure that the pixel is installed correctly on your Shopify store. You can do this by going to Facebook’s Pixel Helper tool and entering your store’s URL. If the pixel is installed correctly, you should see a message that says “Pixel Found!”

If you don’t see this message, or if you see a message that says “No Pixel Found,” then the pixel is not installed correctly. To fix this, follow the instructions on Facebook’s help center for installing the pixel on Shopify.

Once you’ve verified that the pixel is installed correctly, check to see if it’s firing on your store. You can do this by going to the Events Manager in your Facebook Ads account and looking at the “All Events” section. If you see events listed there, then the pixel is firing on your store.

If you don’t see any events listed, then the pixel is not firing. This could be due to a number of reasons, such as:

-The pixel code is not placed correctly on your store’s pages
-The pixel code is not placed on

3. You Haven’t Created Any Events

Another possibility is that you’ve added the pixel to your store, but you haven’t created any events yet. Events are what tell the pixel what to track, such as when someone visits your site or makes a purchase. Without any events, the pixel won’t have anything to track and so it won’t work.

4. Your Events Aren’t Working Properly

Even if you have created events, they may not be working properly for some reason. This could be due to a number of factors, such as incorrect event code or misconfigured settings. If this is the case, you’ll need to troubleshoot your events to figure out what’s going wrong.

Why Isn’t My Facebook Pixel Working on Shopify?

There are several reasons why a Facebook Pixel might not be working on Shopify:

1) The user has not yet created a Facebook Pixel

2) The user has not added the Facebook Pixel code to their Shopify store

3) The user has not yet created any events

4) The events that have been created are not working properly

Drew Clemente

Drew Clemente

Devops & Sysadmin engineer. I basically build infrastructure online.